Everything you did yesterday and last year is viewed as a guarantee of what you will do tomorrow and next year. But what if you are facing an upheaval? What if you’re getting divorced, or you left the Mormon church? What if you’re ashamed of a major upheaval? What if you lost your job and can’t find another one? Joe Clark.

Consistency is an overrated virtue. I certainly wouldn’t want anyone to think that something I wrote 18 months ago reflects what I think about things now. Or something I wrote a week ago, perhaps.

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Asides are short, tangential comments related to the containing article. Sidebars are blocks of non–vital content that may or may not be related to the main article on a page.

Continue reading An aside really isn’t a sidebar →

A CMS is a powerful, complex entity. For the majority of smaller sites, an alternative such as Unit Interactive’s Unify is simpler, cheaper and more flexible.

Continue reading Unify: making sites simple for clients →

Conversion design is great but you need to consider your users’ requirements if you want to convert visits. Users can’t be made to do your bidding.

Continue reading Conversion design & users: Investigating the Baymard Institute →

An article about the apparent demise and general uselessness of vertical navigation menus may make you rethink visual design and information architecture.

Continue reading Vertical navigation and not making users think →