Of course, great content is, well, great, and great microcontent helps readers find that great content. The most concise microcontent element is the your website’s name. Presented with a list of website names, you’ll go for the cleverest, most apt or thoughtful one. Which of these would you click on?
37signals
A Brief Message
Airbag
A List Apart
Aviary
Clusterflock
Colour Lovers
Computerlove
Coudal
Daring Fireball
Design Observer
ffffound
Fortuitous
Fray
Good Is Dead
Helvetica: The Film
IconBuffet
Kottke.org
(list courtesy of the magnificently designed Deck.)
So while iLoveTypography is kooky and kinda cool, and Those Were the Days is pubbily nostalgic, the greatest website name of all time is:
Genius.
