Positively Deranged

A design and writing blog

Smashing Magazine’s ideal blog layout

Smashing Magazine analysed the features of the top 100 Technorati blogs. I’ve converted them into a complete ‘perfect blog’ design.

Smashing Magazine - fairly typical in its design when compared to other popular blogs

Smashing Magazine screenshot

Smashing Magazine did some interesting research on the top 100 blogs on Technorati: they looked at common typographical and page layout features and collated the information into a handy list.

In turn, I’ve designed an HTML/CSS template that incorporates the most popular features of big blogs.  See it here:

The ideal blog according to Smashing Magazine’s research

Or

Download the zipped HTML and CSS files

The blogs share these features:

  • large blogs require a multi-column layout solution (usually 3 columns suffice) (58%);
  • layouts are usually centered (94%),
  • layouts usually have a fixed width (px-based) (92%),
  • the width of the fixed layout varies between 951 and 1000px (56%),
  • 58% of the overall site layout is used to display the main content,
  • CSS-layouts are used (90%),
  • the background is light, the body text is dark (98%),
  • the most usual (not necessarily most user-friendly) line length lies between 80 and 100 characters,
  • Verdana, Lucida Grande, Arial and Georgia are used for body text (90%),
  • the font size of body text varies between 12 and 14px (78%),
  • Arial and Georgia are used for headlines (52%),
  • headlines have the font size between 17 and 25px.

Disclaimers:

  • The information probably represents such factors as design trends, current conventions and the designers’ own tastes and quirks.  There is no correlation between layout and typography and popularity: content is king.
  • I think it’s a pretty poor design: body copy is too small and the layout is too fussy.

Anyway, feel free to leave a comment!

6 Responses to “Smashing Magazine’s ideal blog layout”

  1. Stan says:

    Nice! And it even passes W3C Valid HTML Strict. I certainly will try this for my website!

    Regards,

    Stan.

  2. Leon says:

    You’re welcome, Stan, and I hope it’s of some use to you. It was quite easy to code and the HTML is pretty self-explanatory. Bear in mind that it’s HTML 4 strict, not XHTML (if you want to keep your site consistent).

    It’s just not how I’d design a site!

  3. Sander says:

    Great News Leon! I’ve read the post at smashing a couple of days ago thinking combining this information would create a great template. Thank you for creating it.

    You might want to consider taking the template more in design detail dept and create a wordpress theme of it, I’m sure it will rock the sky.

    Good luck.

  4. Leon says:

    Hi Sander - I’ve been thinking of doing this. There is a time issue, though: I’ve been working on a new design for this site and I’ve got some paid work to complete … I’m pretty new to PHP as well (although I’m getting better!)

    Give me a couple of weeks, though …

    ‘rock the sky’ - I love that!

    Will have a wander over to your site some time soon.

    Leon

  5. Sander says:

    I’ve been working on a new design Looking forward seeing your new design.

  6. Leon says:

    Well, it’s ready. I’ll write about it later today. Loved your new design, already written about it!

    Your thoughts would be more than welcome.

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