Speak to Leon
If you’d like me to help you get online (or want to discuss anything else) you can:
- Email me at leon.paternoster@gmail.com
- Contact me via LinkedIn
- Tweet me on Twitter
Who am I?
During the day I manage a not–for–profit’s web presence, which means lots of things: Writing and editing copy, squeezing copy from other people, writing newsletters, designing and building websites, scouring the internet for articles and running our Twitter and LinkedIn accounts. At the moment we’re redesigning our website. That means: More work, talking to the developers, organinising testing and stakeholder interviews and lots of content management.
By night I work as a web developer for small businesses and not–for–profits, building websites, getting businesses on Twitter and Mailchimp and arranging hosting. When I have a spare moment I’ll listen to the Fall, be made miserable by Ipswich Town FC and play with my kids.
Design for users and customers
I’m interested in things that are usable. When I design websites I approach things like placement, look, emphasis and text from the user’s perspective (nine times out of ten you can use the term customer instead of user. Designing for users means designing for customers. Which means more profits.)
I appreciate most his deliberate, thoughtful process of development. He is well aware of the confines of the web as a medium – it makes for great design that works like it should. I would recommend Leon to anyone focused on clean, minimalist, purposeful on-line material. Jeremy Heigh, founder & principal economist, Sift
Finding out about your users’ requirements and performing little and often testing needn’t cost a lot of money, but it’s something you’d normally pay an arm and a leg for. Many smaller, local web design shops don’t bother with it. That’s why so many websites aren’t very good.
Rapid, affordable development
I don’t use programs like Photoshop to produce pretty looking pictures of real web pages; instead, I start coding web pages early on in the process. This makes development quicker, easier to test and more affordable.
Leon came up with great solutions and recommendations and was extremely accessible and prompt. I’m very pleased with the results. Highly recommended. Mike Keen, owner and head chef, The Brewery Tap.
I’m always looking at ways of getting external services to do your site’s leg work. Again, this makes development quicker, more affordable and your site easy to manage and update.
Easy to maintain and update
I rarely install a CMS for a client. A lot of the time they’re like using a sledgehammer to crack a nut. And they’re complex for users with no background in computers. Instead, I’ll use something that will let you change the text on real, live web pages. Again, this makes development quicker and more affordable.
Want to get your business working online? Let’s discuss your users’ requirements. Email me at leon.paternoster@gmail.com.